Fritos Ballpark - Classic American Fun Merchandiser - We were challenged by the client to create an affordable pallet display that could be used during any of the summer months. We wanted to create a nostalgic feel and speak to classic favorites - a classic snacking solution paired with a classic sport at a great price.
Kasey Kahne Header Card - We were asked to create an in-store display(header card shown) promoting Fritos and Lay’s as the snacks of choice for race day. I acted as Creative Director on this program, leading concepting, planning, and the photo shoot execution to ensure the vision came to life. The client wanted to feature lifestyle photos to show the grand prize – a meet-and-greet at the track with Kasey Kahne.
You at Your Best Campaign - Smart Food, Baked, and SunChips are Frito-Lay brands aiming to provide better snacking options to health-conscious women. As more consumers have begun demanding healthier alternatives to their traditonal snack choices, Frito Lay pushed for more awareness of these brands. The “You at your Best†campaign was created to inform women of these alternatives and drive sales through magazine ads, in-store sampling events, displays, mailers and handouts.
Frito-Lay Summer Display - This display was created as a generic summer piece that could stay on the floor through the season as well as fit in with the Fourth of July holiday season.
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