I’ve been working on a personal creative project exploring how fashion trends and high-end branding can translate into plush design.
Haus of Rawr: Cub Couture is a conceptual collection where runway inspiration meets character design — blending streetwear, couture influences, and a touch of storytelling.
This project gave me the chance to experiment with AI as part of the design process, alongside Photoshop and traditional design workflows. It’s been exciting to see how emerging tools can enhance ideation while still requiring a designer’s eye to refine and curate the final vision.
Much respect and inspiration drawn from the great fashion houses — Chanel, Gucci, Prada, Louis Vuitton, Versace, Dior, Balenciaga, and more — whose creativity and craftsmanship push the boundaries of fashion every season.
For me, this is as much about play and imagination as it is about practicing brand translation, logo exploration, and collection storytelling.
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