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Magnet Adidas Next Step

Magnet, Adidas Next Step.

This is an old sketch, a very basic design, trying to adapt a pattern to the shoe. Was not satisfied, but focusing adizero style and designing platforms, shoe inclination, achieved something interesting.

I was thinking of a product to offer advantages of stability, traction, to link it to "Magnetism". Recalling an exercise in school, bring a magnet to iron filings, and remembering those that formed concentric figures. Trying to make a perforation pattern to follow that concept. To make the concept more focused on magnetism, I adapted a strap secured by two magnets.