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Under Armour Put & Play

Some concepts to share.

“Put & Walk, Put & Play, Put & Run, and Suit Feet” concepts, have been represented in a minimalist shoe line, fine and serious style, inspired for sophisticated people, in a good economic status, also for people that don´t love the spectacular designs.
This concept "Put & ..." is to identify a line of footwear that has been prepared to enjoy an instant comfort. Shoes ready to run, walk and play, ready, molded, marked, bended ... a shoe ready to use and and feel it proper and molded. The aim is that consumers do not suffer blisters caused by using a new shoe.