World Hunger Promotion - Airport mural promoting the Yum! "World Hunger Relief" campaign to raise awareness through TV, print, public-service announcements, public relations, web-based communications and in-restaurant posters and signage around the world.
- Design/Art Direction
Multi-Grammy Award winner and international superstar, Christina Aguilera, serves as the global spokesperson for World Hunger Relief.
The identity as it appeared in NASCAR events.
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World Hunger Relief
Yum! Brands' annual World Hunger Relief campaign is the world's largest private sector hunger relief effort, spanning more than 120 countries, nearly 38,000 KFC, Pizza Hut and Taco Bell restaurants and over one million employees, to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies. This identity and ad campaign was launched in 2007. Since then, the effort has raised nearly $115 million for WFP and other hunger relief organizations and is helping to provide over 350 million meals and save the lives of millions of people in remote corners of the world.
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