HBM is medical company based in Singapore. Company provides medicine based on natural products. The main goal of design was to make company pop out from competitors by its minimalistic, clear and consistent look.
Creating of a moodboard is essential. It helps to identify ideas at the very first steps and find a direction. It consists from color examples, logo, typography feel, image and the whole impression.
Color palette
My favorite plain font Open Sans
Stationery: business card
Stationery: business card, letterhead, envelopes
Elegant packaging bag
HBM corporate identity

Corporate identity for a medical company.
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Inna Vinchenko
Graphic Designer Rome, Italy