HAPPYNESS is a wedding studio, that provides organization weddings, events, parties. The main goal of concept of the company is to create a unique modern style, keep airness and romantic, and in the same time show warm and care about clients. Logo and brand elements consist of the fancy stylish typeface, pion flower symbol, trendy pink and gold palette.
Creating of a moodboard is essential. It helps to identify ideas at the very first steps and find a direction. It consists from color examples, logo, typography feel, image and the whole impression.
Logo sketching
I love to start a logo from paper and pencil. It gives me a freedom to find the best solution.
Color palette
Simple but beautiful combination of tender pink and gold.
I like to use classic fonts for my projects so here are Futura. Easy and elegant, stresses all design.
Stationery: letterhead, envelope
Packaging paper, textures
Stationery, business card
Wedding packaging bag
Wedding website design
Happyness identity

Wedding studio identity
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Inna Vinchenko
Graphic Designer Rome, Italy