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Tilting Art Gallery (TAG)

The Tilting Art Gallery (TAG) at the lifestyle mall Ishanya, Pune was always one of the premier art galleries in the city. Potentially.
What it lacked was an identity and a bit of noise that would attract people into its space and promote its artists. The first and most obvious thing on the to-do list was a website that would electronically take TAG to its audience and in turn invite the audience into its gently sloping interiors. And what better way to launch an art website than with a group show!

The show titled ‘The Collective’ would be the event that launched the website, advertised TAG’s new avatar and reestablished it as an art space of prominence. The catalogue and invites would be the harbingers of that change…

Courtsey : Tejas Modak & Harshad Chincholkar

Viraj Avachat
Lead Visual Designer at Cognizant Technology Solutions North Chicago, IL