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Adopted 10 of the bus shelters in Delhi and transformed these to replicate ‘Mandaps’ -
Bus shelters chosen specially in Punjabi community areas. BQS beautified with flowers and vinyls to catch the attention of the passersby.

Amplified the activity with contest promotion on Radio stations. #MyJeevansathi to post selfies at the BQS Mandaps

Tied up with Red FM to engage the crowd at the BQS near Select City Walk Saket by their popular RJ ‘Kisna ‘ who questioned them about the idea of modern day marriage and their expectations about a life partner and shot a video of the RJ led activity

Freelance, Full-time
Mragank Sharma
Art Director - IPG MediaBrands New Delhi, India