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touch the TOUCH

touch the TOUCH - I design the packaging not only for visual pleasing, but also want to connect visual, touching and taste together to create a total sense experience. The different materials used on each pkg represent 3 unique flavor: corrugated paper for Peanut Butter, rice paper with crease for Java Hazelnut and linen paper with round emboss for MilkShake. And also the shape of die-cut also have connection with the flavor: rectangular shape for Peanut Butter, triangle for Java Hazelnut and round for MilkShake.

Vivi Feng
Intern at Pentagram Brooklyn, NY