One of my last works, which won the competition to design watches
for Hip Hop Watches Company (Binda Group, Italy).
Each side of the watch has a different character.
One side is classic - round and bulging.
The second one is urban - square and flat.
A time scale on the ring of the dial is visible on the classic round side, and on the urban square side it is closed with silicone.
The terms of reference required a redesign of a cheap silicone watch. The strap could only be one material and color.
In fact, I suggested milling the matrix and the punch as the front part to get the maximum benefit to the consumer.
I’m looking forward to putting the product on sale.
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Whatches Hip-Hop Hero
One of my last works, which won the competition to design a watches for Hip Hop Watches
Company (Binda Group, Italy).
Each side of the watch has a different character.
One side is classic - round and bulging.
The secon one is urban - square and flat.
Time scale on the ring of the dial is visible on the
classic round side, and on the urban square side
it is closed with silicone.
The terms of reference required a redesign of a
cheap silicone watch. The strap could only be one
material and color.
In fact, I suggested milling the matrix and the
punch as the front part to get the maximum
benefit to the consumer.
I’m looking forward to putting the product
on sale.
