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El Molino

Originated from Andalusia, Spain, El Molino’s extra-virgin olive oil is characterized by its extremely delicate and fruitiness flavour reflecting the tremendous passion and effort of the people behind the brand.

From harvesting to bottling, all production stages are executed at the domain to ensure the flawlessness of the oil. Considering the brand's values, the strategy was elaborated, positioning the brand as delicate and refined. With these words in mind, the brand name, and tagline as well as the packaging was created.

Through permanently etching the brand name on the glass, a consistent link to the brand identity has been created. The packaging protects the oil from the sun’s harmful rays while displaying its natural colour.

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Valerie Motard
Graphic Designer Québec City, Canada