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Icila is a fictional company who produces an electronic chip and software, enabling users to locate everyday objects they may otherwise lose.

Groundbreaking by the uniqueness of its product, the brand was positioned as ingenious. The brand’s name ”Icila“, which means ”here and there“ was developed in accordance with the branding strategy. The tagline ”Retrouve tout“, translated with ”Find all“, discloses the mission of the brand while being an action verb reflecting the efficiency of the product and the dynamism of the brand.

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Valerie Motard
Graphic Designer Québec City, Canada