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The Climate Reality Project: “World’s Easiest Decision”

We helped reduce greenhouse gases and promote positive climate change in conjunction with The Climate Reality Project (founded by Al Gore) World’s Easiest Decision website.

To connect with visitors, we created a site that captured the audience by using an interactive quiz, animated characters, and environments.

Over 3.2 million people took action by signing a petition (located on the website) that was presented to the United Nations Framework Convention on Climate Change twenty-first session of the Conference of the Parties (COP21) in Paris. The website (and supplemental petition) were designed to encourage world leaders to commit to serious reductions in emissions over the coming years.

We built a responsive, whimsical, and illustrative website using TypeScript, JavaScript, CSS3, and HTML5. This long-scrolling website uses the parallax technique to establish foreground, middle ground, and background–creating depth in the environment, while… [full desc. at external link]

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Full-time
Vincent V. Toscano
Head of Innovation & Exec. Interactive Director Los Angeles, CA