The original 'Tanamera' logo with the proposed conceptual new logo. The green colour represents the gist element of the brand; the natural ingredients that are used by the products While the red represents the soil that supports the nature and depicts the soil colour of Malaysian rainforests. The shape is created based on the most common traditional ingredient in the local spa beauty products, cengkih or clove, being the aromatic flower or spice.
The logo scale and its patterns that would apply on its packaging n store bag.It would be the corporate pattern.
The propose layout for the advertising.The advertisement focus on the message of having a spa easily at home and how accessible it is to have it your own way.
Still using the clean and simple design layout so that the audience can understand the product more in depth.
The packaging of the product is revamped by giving it more organized look and using the corporate pattern to give it a signature trademark and being recognizable.
By adding a label directions with figure, it can be a catalyst of how friendly such brand can be. Thus it sings for its characteristics of having a local spa at home in your own way.
Bringing the signature pattern to all packaging.
These labels are for the travel pack. Hence, audience can understand more of its function and usage.
The final logo of the brand.
Finish product of the brand on its soap packaging
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Final Major Degree Project 2014
A conceptual design for a local traditional spa retail brand, 'Tanamera'. Living up to its name as a local made retail spa product, this project recognizes the traditional characteristics as a global ambassador for Malaysia's traditional spa uniqueness.
