Will Boswell

Founder/CEO/Designer

Bentonville, AR

taylorboswell.co.uk

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About

See my new profile at:

https://www.behance.net/willboswell

I'm the Owner and Founder of Taylor Boswell LLC, a British design agency located in Bentonville Arkansas, USA.

With a background in Product and Industrial Design, I'm focused on bringing ideas to life.

Whether developing a brand, product, package, or helping generate the materials to sell an idea, I always strive for excellence.

I've lived and worked around the world leading design teams for many global agencies, I bring true international experience to the drawing board. I have design experience in FMCG, Retail, Automotive, Travel & Luxury for the worlds biggest brands.

My passions are 3D design, Animation, Visual effects, photography and making beautiful imagery.
Education
- BCAD ND 3D Design
  
  Berkshire College of Art
  
  1994 - 1996
  
  I graduated from Berkshire College of Art and Design in Raymond Rd, Maidenhead with an associated degree (BCAD National Diploma) in 3D Design which comprised of Product Design, Interior Design and Exhibition Design. I studied these areas comprehensively with additional weekly classes in Life Drawing, Photography, History of Design, Wood, Metal, Plastic, and Clay workshop skills.
Experience
- Founder/Creative Director
  
  Taylor Boswell LLC
  
  Bentonville, AR
  
  Jul 2010 - Present (11 years 2 months)
  
  I launched my own design consultancy with offices in London and Bentonville AR USA. We provide Design, CGI, 3D Printing sevices, and we have produced creative for clients all around the world.
  Brands: Pernod Ricard, Mars, GSK, Rolls-Royce Motorcars, JLR, British Gas, Diageo (Smirnoff), P&G (Febreze, Olay), Premier Foods, Heinz, Coca-Cola, BAT (Dunhill), Heineken, Walmart, Omavale, Statoil, NXP, Warner Bros Games, SanDisk, Saatchi & Saatchi X, Carat, Catapult Marketing, Bodybuilding.com, and Screenvision.
- Head of Design / Group Head
  
  Saatchi & Saatchi X
  
  London, United Kingdom
  
  Sep 2008 - Jul 2010 (1 year 10 months)
  
  I managed the design team in the London office. I provided 2D, 3D, video and industrial design expertise to our global clients.
  Brands: P&G (Ariel, Pampers, Wella, Oral-B, Head & Shoulders), Samsung, Cadbury, Diageo (Guinness, Smirnoff, World Duty Free), Foster & Partners, Aldar and Ella's Kitchen.
- Associate Creative Director
  
  Saatchi & Saatchi X
  
  Springdale, AR
  
  Feb 2005 - Aug 2008 (3 years 6 months)
  
  I led the 3D/New Media team in North America and across the worldwide network of offices providing 2D, 3D, video, animations, industrial, exhibition & interior design expertise to our teams. I presented internally across all levels of leadership, staff and clients. I was also involved in staff training and gave lectures and hands-on classes.
  Brands: P&G (Tide, Crest, Downy, Pantene, Olay, Herbal Essences, Swiffer, Febreze), Wal-Mart, Sam’s Club, Novartis, AmEx, Frito-Lay, Disney & Pixar.
- Design Director
  
  20-20 Design
  
  Bentonville, AR
  
  Sep 2003 - Feb 2008 (4 years 5 months)
  
  I ran my own product design company with clients in the USA, Europe, India & China. Responsibilities included, providing concepts, industrial design, project & account management and leading a team of freelance designers across the USA and Europe. Clients: King of Fans, Daisy, Fiskars Brands, Crayola, Standard Snacks Romania, Magppie India, Polo Ralph Lauren, Goodbaby, Rubbermaid and Shell.
- Art Director / Designer
  
  Alliance Rock Tenn
  
  Rogers, AR
  
  May 2004 - Feb 2005 (9 months)
  
  I worked as an Art Director/Designer across the North American offices on multiple businesses. Areas of responsibility include, providing creative and structural designs for clients, art direction and project management. Brands: Wal-Mart, Shell, Kraft, TopFlite, Callaway, Playtex, Clorox, Daisy, Saatchi & Saatchi X, P&G.
- Art Director
  
  New Creature
  
  Bentonville, AR
  
  Jun 2002 - Mar 2004 (1 year 9 months)
  
  I created innovative concepts, logo’s, campaigns, 3D visualizations, structural design for POP and mechanical art.
  I managed and trained staff, presented to clients, and was responsible for the delivery of projects on time and to budget.
  Brands: Wal-Mart, Levi’s Strauss Signature, Kraft, Nabisco, 3M, Disney, Ocean Spray, Bristol Myers-Squibb, Timex and
  Nestle.
- Creative Director
  
  A9 Media Group
  
  Bentonville, AR
  
  Apr 2001 - Jun 2002 (1 year 2 months)
  
  Freelance work as Creative Director for website, merchandise and other related projects. Clients: V2 Records, Backstreet International.
- Group Marketing Executive
  
  Porsche Cars GB
  
  Calcot, United Kingdom
  
  Apr 2000 - Apr 2001 (1 year)
  
  I worked as Group Marketing Assistant for Porsche GB, working alongside the Group Marketing Director. I worked on campaigns,the internal magazine, organizing functions and PR with owners of the marque.
- Digital Designer / Cartographer
  
  European Map Graphics
  
  Finchampstead, United Kingdom
  
  Jan 1998 - Jun 1998 (5 months)
  
  I worked in AutoCAD, Microstation, Photoshop, Illustrator and Quark to produce maps in various digital CAD formats.
  Projects I worked on included The Readers Digest Map of Germany and the London A-Z.
Awards

2012 POPAI, PHILLIPS DUNNES POINT OF SALE

2010 MCCA AGENCY OF THE YEAR, SSX

2009, SILVER US REGIONAL ADDY, SAATCHI S LAUNCH FILM

2009, GOLD ADDY, FILM

SAATCHI & SAATCHI

2007, INNOVATION OF THE YEAR,

TITANIUM AWARD

2006, EXCELLENCE IN ACHIEVEMENT,

DEC 05 & JUL 07, UNITY AWARD

2005, GOLD ADDY

2004, GOLD ADDY

2003, SILVER ADDY
Skills
Elsewhere on the Web
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On Coroflot

@wboswell, member since 2007
- Following 13
- Followers 17

Point of Purchase

Point of Purchase from Will Boswell

Point of Purchase

Various point of purchase displays I have designed over the years.

View Website

Samsung DLNA Bespoke Displays - 3 & 1 meter bespoke department shop display units for Samsung DLNA devices.

Samsung DLNA Bespoke Displays - 3 & 1 meter bespoke department shop display units for Samsung DNLA devices.

Pernod Ricard Morrison's Aisle - Design and Development of the Alcoholic Beverages category at Morrison's in the UK.

Pernod Ricard Morrison's Aisle - Design and Development of the Alcoholic Beverages category at Morrison's in the UK.

Pernod Ricard Morrison's Aisle - Design and Development of the Alcoholic Beverages category at Morrison's in the UK.

The H&S POPAI award winning display

Febreze Holiday Display for Sam's Club USA - 3D Rendering of the Febreze Holiday Collection pallet display for Sam's Club. Globalshop Gold Award.

Olay Regenerist Sam's Club Pallet - 3D Concept for an OLAY Regenerist pallet display for Sam's Club USA.

Olay Regenerist Sam's Club Pallet - 3D Concept for an OLAY Regenerist pallet display for Sam's Club USA.

Olay Regenerist Sam's Club Pallet - 3D Concept for an OLAY Regenerist pallet display for Sam's Club USA.

Magic The Gathering Retail Display End Cap

Magic The Gathering Retail Display

Pampers Pallet 3

Pampers Present Pallet 1

Pampers Present Pallet 2

Oral B FSU

P&G Blend-a-Med

P&G Blend-a-Med

Wal-Mart Cough Cold Flu Aisle, Novartis - While involved in the conceptual work on this project, I did these 3D renderings for Novartis to help visualize different concepts as they moved to a more intuitive shopping experience within Wal-Mart.

Pantene Sidekick for P&G - Built and rendered in Cinema 4D.

P&G Pantene Display for Wal-Ma - A rendering for a Pantene Pro-V permanent end-cap for Wal-Mart stores.

P&G Pantene Ice Display for Wal-Ma - A Custom endcap display for use in Walmart.

Heinz On-Shelf Display - Morrisons

P&G Swiffer Display for Wal-Ma - A custom pallet display designed for use in Walmart.

P&G Swiffer Display for Wal-Ma

P&G Olay Display for Wal-Ma - Top View. Built and rendered in Cinema 4D

American Express CVS Gift Card Holder - Industrial Design and engineering went into this virtual prototype that was ready to be produced.
These renderings were produced under an extremely tight timeline in order to sell the concept.

P&G Blend-a-Med

P&G Blend-a-Med

P&G Blend-a-Med

P&G Blend-a-Med

P&G Blend-a-Med

P&G Blend-a-Med

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Point of Purchase

Various point of purchase displays I have designed over the years.

View Website

Comments (3)

Pankaj Singh

cool !!!

11 years ago
Pankaj Singh

this is awesome !!!

11 years ago
Kevin Boulton

i love the renders and clear presentation

11 years ago

Kevin Boulton

i love the renders and clear presentation

11 years ago
Pankaj Singh

this is awesome !!!

11 years ago
Pankaj Singh

cool !!!

11 years ago

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Founder/CEO/Designer Bentonville, AR