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India Immersion Program (Research + Strategy)
In the winter of 2012, as one of the 11 students selected for the India Immersion, I traveled from Chicago to Mumbai. The goal of the program is on one side for us(design students) to practice design research in a different cultural context, and on the other side, for Godrej executives to learn about design research process and innovation. We were teamed up with half of the team from Godrej different departments, half of the team from IIT Institute o Design. Along the way, we made three presentations to share our research findings, initial concepts and low fidelity prototypes and higher fidelity prototype in the final presentation, to Godrej president and VPs.