LeBron James Intro Page - The Magalog. Part magazine, part catalog... this high-end marketing material showcases the most sought after athletes and their memorabilia. These designs are the introductory pages to each athlete's product section.
Peyton Manning Intro Page - Using the athlete's signature as a common element, Peyton's neon autograph pop's with team color and gives it a powerful, clean and authentic feel.
Arnold Palmer Intro Page - Arnie's neon sig is a bit more subdued, mimicking the slopes of a green.
Michael Jordan Hall of Fame Catalog Cover - We wanted to create a cover that had a high-end yet classic and nostalgic feel that enticed the reader to check out what's inside. Initially Marketing wanted to highlight actual product. Having a framed product contradicted the look we were trying to achieve. The solution was to use elements of a collage piece that we felt suited Jordan's career.
This piece was also inserted into the Chicago Tribune the week of MJ's induction into the Hall of Fame.