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'47 Brand Socks

Sock Collection: '47 wanted to enter the increasingly crowded sock market, dominated by Stance. I worked with an expert sock merchandiser to design and develop a large collection of socks that could be customized for our customers (teams). This work included learning the ins and outs of sock manufacturing and the opportunities and limitations available for design and customization. The collection has since expanded to a Men’s, Women’s and Kid’s collection of over 40 sock styles.

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Ryan White
Head of Product, Cycling Apparel and Accessories Denver, CO