Mine condoms addresses behaviors that support gender inequities in sexual health. Sexual behaviors can be inhibited by stigma and double standards, and design can be used as a tool aimed to create a positive shift in women’s sexual health.
Through a primary survey of 207 respondents, insights showed that women are largely embarrassed to purchase condoms, and that some women judge other women who carry condoms to be promiscuous.i chose to target packaging that are generic or overtly targeted toward men. How might they make a less embarrassing condom purchasing experience for women?
The result is a packaging of condoms paired with tampons as a way to remove stigma behind the purchasing of condoms by women.
