2D graphics co-created with Soyun/Sophie Kim.
Plainsman gloves feature reinforced, double-layer leather palms with three rows of double-stitching and are designed to fit comfortably the against hand for maximum control and dexterity with an elastic wrist. StudioRed designed packaging and POP pallet displays to appeal to the younger “millennial” market.
StudioRed developed a younger, fresher look in the packaging to attract the millennial generation while still holding onto the original customer base. Millennials prefer socially responsible companies, so the use of recycled materials and natural colors were chosen. The graphics used were more traditional to hold onto the older market.
These packages were designed to standout alone, but also as a part of a larger display case, which also incorporated earlier ideas, like using green materials.
