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Frappuccino decided that they needed to update their packaging to reflect their positioning of being a premium drink of indulgence. My approach was to focus on the pure simplicity of Frappuccino, blended coffee and flavor. I achieved this through an unique and energetic way by showing a heroic monumental coffee bean covered by the flavor, which created the rich indulgence appeal they were seeking.

Agency: brandimage

Freelance, Full-time
Nicholas Wright
Design & Direction New York, NY