Poster - Spring Training Get-A-Way - This United Way fund raiser leveraged a partnership with the Minnesota Twins to give away a sweet 3-day vacation to Florida. It also served as an announcement that Blue Bunny is the official ice cream of the Twins.
Door Hanger/Invite - This was a pro-bono door hanger for my home church in Phoenix. Immediately after the tsunami devastated Asia and Indonesia, one of our church members went to the hardest hit area to offer support and encouragement. Upon his return the church invited surrounding neighbors (by word of mouth and door hangers) to hear him speak about the experience. I wanted this piece to have a very documentary-like feel to it.
Environmental Design - In branding the new Wells' Dairy corporate office, the goal was to portray the Blue Bunny brand promise of "Uncontained Delight," without disrupting the elegant architecture of wood and stone. So larger-than-life images of consumers and employees, interacting with product, were printed on anodized aluminum (simulating etched bronze) and arranged in a collage on one of the 3-story walls; and a huge wall clock on the facing wall, with a splash of blue LED light transmitting from its circumference.
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