Doubles - 12 Pack - In 2007, I created the package design for this novelty line, as well as the fanciful-type logo for the name, DOUBLES.
Elliptical Ice Cream Container - This is a line extension for a limited edition flavor of premium ice cream in the patented Blue Bunny plastic elliptical 56oz container. The DOUBLE PEACH fanciful type logo with illustrated fruit is my creation.
4 Pack Light NSA Yogurt - After creating an evolutionary architecture for Blue Bunny's 4oz yogurt cups, I designed this 4 pack folding carton to maximize shelf appeal and flavor cues with abundant (large) fruit and inclusions. I also created the Light-No Sugar Added logo type.
4 Pack Light Superfruit - This folding carton follows the same architecture that I created for all Blue Bunny Light yogurts, but differs slightly in that it required a flavor color cue to be consistent with the 6oz cups. The cartons, cups, and tab lids are all part of my evolutionary design for Blue Bunny yogurt in 2007.
6oz Light Yogurt Cups - These are a few of the nearly 70 cups I designed for the 2006-2007 re-stage of Blue Bunny's Light yogurt line. Light was formerly "Lite 85," with a magenta colored banner. The light blue has more of a "light" connotation. Fruit and other flavor images are "hero," but space in the architecture allows for effective violators and nutrition call-outs.
Frozen Novelty Wrap - This is a wrap I designed for a frozen novelty shaped like King Kong's face. After just one revision I had complete approval from Blue Bunny and Universal Studios. I must say, it's really fun creating packaging for ice cream and frozen confections.
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