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Sleep Better Dream Better

Sleep Better Dream Better is an awareness campaign advocating better sleep habits aimed at college students. The campaign distinguishes itself from typical sleep aid campaigns by using bold imagery and delivering information in a casual, relatable tone for college students. Dreams are used as a promotional device, being advertised as if they were exciting events, in order to draw attention to the importance of good sleeping habits.

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Xue Ao Zhang
Multidisciplinary Designer Toronto, Canada