fun with colours + gradient
Public website revamp for Grab. Worked closely with product design leads in Singapore, juggled between art direction and crafting of photography, video and motion graphics.
Medical status monitoring UX and UI design for both Doctors (CMS) and Patients (App).
new app design to help users maximise their daily expenses
a ride receipt download page design for Uber app that I think would be helpful for users to save a PDF and print for claim purpose
UX and UI design of both microsite and CMS for RHB privilege promotions page.
360 campaign for a credit card usage promotion that comes with a web based interactive game to earn cash back and online vouchers.
LiveItUp! First gamified experience for HSBC Credit Card users to catch discount vouchers and earn rewards from the LiveItUp game, moving away from usual send in SMS to get participate in usage campaigns.
LiveItUp! First gamified experience for HSBC Credit Card users to catch discount vouchers and earn rewards from the LiveItUp game, moving away from usual send in SMS to get participate in usage campaigns.
a new credit card launch campaign that defines class and characteristic with the help of coloured angular graphic elements.
A new Credit Card launch ad for HSBC Malaysia.
A new Credit Card launch ad for HSBC Malaysia.
A new Credit Card launch ad for HSBC Malaysia.
Perks@Work was running for a consecutive of 2 years time and have successfully captured +405% page visits and P@W account holders have 3X higher balance in their accounts compared to other account holders.
creative direction and web page design for cash back campaign
Fit Malaysia 2015 - 2016
RHB Business website with new business strategy. Lead content structure, UIUX, Art Direction and acted as project manager at the same time. Reflex Premium Plus is a business suite from RHB that won Silver in Marketing Excellence Awards for B2B Marketing.
A series of motion graphics for RHB Business website revamp with simplified UI components to illustrate seamless experience of centralised account management.
A microsite strategised and built with specific target base needs in mind that took a Gold in Marketing Excellence Awards for personalisation marketing.
Digital key visual for a landing page.
Acquisition landing page design for 1 of the RHB Malaysia credit cards that promotes special edition cards of Olympics 2020.
An ambitious campaign that's welcoming and heart warming, targeting expats moving to Malaysia, communicating to expats that Malaysia can be as cosy and as convenient as their origin countries with the help from HSBC to plan ahead for moving over to a wide range of financial supports.
online bill payment campaign that emphasised on most Malaysians monthly expenses
2 more travel advertorials following the foot print of the successful of 1st Smart Traveller advertorial
A popular advertorial on how to be a smart traveller that have helped to increase 107% of acquisition KPI
covered ideation, content and web page design for advertorial that recorded over 180k CTR in 2 weeks
concept, copy, layout and DI
concept, copy, layout and DI
HSBC x Zalora launch page that have had a blast during the launching event
Proposed logo, CI and print ads for Curatist (online store)
microsoft take over nokia store - launch gimmick
Pop-up kiosk ideas for Gurney Plaza in 2015
newsletter
posters
f&n fruit tree ABP 2011 and 2012
raya promo twin pack design
brand plan, singapore
cny card + angpau
cover design for various business event booklet
malaysian restaurant in overseas booklets
note pad cover + web banner
event calendar booklet cover and intersection
brand display with LCD and jewellery examination box
LAMP display and colleterals
high flyer outlets, indonesia
LAMP table display and colleterals
display and colleterals for RWS casino
LAMP table display and colleterals
kraft foods in-store
booth for business related event
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