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fun with colours + gradient
new app design to help users maximise their daily expenses
a ride receipt download page design for Uber app that I think would be helpful for users to save a PDF and print for claim purpose
revamp project for privileged offers website and proposing an app with a whole new ui and ux
creative direction and web page design for cash back campaign
360 campaign for a credit card usage promotion that comes with a web based interactive game to earn cash back and online vouchers.
LiveItUp! First gamified experience for HSBC Credit Card users to catch discount vouchers and earn rewards from the LiveItUp game, moving away from usual send in SMS to get participate in usage campaigns.
LiveItUp! First gamified experience for HSBC Credit Card users to catch discount vouchers and earn rewards from the LiveItUp game, moving away from usual send in SMS to get participate in usage campaigns.
A new Credit Card launch ad for HSBC Malaysia.
A new Credit Card launch ad for HSBC Malaysia.
A new Credit Card launch ad for HSBC Malaysia.
a new credit card launch campaign that defines class and characteristic with the help of coloured angular graphic elements.
Perks@Work was running for a consecutive of 2 years time and have successfully captured +405% page visits and P@W account holders have 3X higher balance in their accounts compared to other account holders.
An ambitious campaign that's welcoming and heart warming, targeting expats moving to Malaysia, communicating to expats that Malaysia can be as cosy and as convenient as their origin countries with the help from HSBC to plan ahead for moving over to a wide range of financial supports.
online bill payment campaign that emphasised on most Malaysians monthly expenses
covered ideation, content and web page design for advertorial that recorded over 180k CTR in 2 weeks
2 more travel advertorials following the foot print of the successful of 1st Smart Traveller advertorial
HSBC x Zalora launch page that have had a blast during the launching event
A popular advertorial on how to be a smart traveller that have helped to increase 107% of acquisition KPI
Fit Malaysia 2015 - 2016
concept, copy, layout and DI
concept, copy, layout and DI
Proposed logo, CI and print ads for Curatist (online store)
microsoft take over nokia store - launch gimmick
Pop-up kiosk ideas for Gurney Plaza in 2015
newsletter
posters
f&n fruit tree ABP 2011 and 2012
raya promo twin pack design
brand plan, singapore
cny card + angpau
cover design for various business event booklet
malaysian restaurant in overseas booklets
note pad cover + web banner
event calendar booklet cover and intersection
brand display with LCD and jewellery examination box
LAMP display and colleterals
high flyer outlets, indonesia
LAMP table display and colleterals
display and colleterals for RWS casino
LAMP table display and colleterals
kraft foods in-store
booth for business related event
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Ly Yow
digital creative group head KL, Malaysia