Scott Rench

Ask A Snack Wrap - landing page - To introduce McDonald's new line of Snack Wraps our team developed Ask A Snack Wrap because with this many choices decisions aren't hard, they're savory. Knowing the saucy nature of our audience we built in a dirty word filter. If any question contained a word from the list they were given a funny saucy answer. We also knew these people would likely enter more than one saucy question. Anticipating their curiosity the responses build on the one before thus encouraging interaction.

Ask A Snack Wrap - sample question/answer - To introduce McDonald's new line of Snack Wraps our team developed Ask A Snack Wrap because with this many choices decisions aren't hard, they're savory. Knowing the saucy nature of our audience we built in a dirty word filter. If any question contained a word from the list they were given a funny saucy answer. We also knew these people would likely enter more than one saucy question. Anticipating their curiosity the responses build on the one before thus encouraging interaction.

Ask A Snack Wrap - product info page - To introduce McDonald's new line of Snack Wraps our team developed Ask A Snack Wrap because with this many choices decisions aren't hard, they're savory. Knowing the saucy nature of our audience we built in a dirty word filter. If any question contained a word from the list they were given a funny saucy answer. We also knew these people would likely enter more than one saucy question. Anticipating their curiosity the responses build on the one before thus encouraging interaction.

Ask A Snack Wrap - example of saucy question/answer - To introduce McDonald's new line of Snack Wraps our team developed Ask A Snack Wrap because with this many choices decisions aren't hard, they're savory. Knowing the saucy nature of our audience we built in a dirty word filter. If any question contained a word from the list they were given a funny saucy answer. We also knew these people would likely enter more than one saucy question. Anticipating their curiosity the responses build on the one before thus encouraging interaction.