Hundred Handed Inc
May 2013 - Nov 2014 (1 year 6 months)
- Develop Brand Identity for Hundred Handed Label
- Single Handedly Created All Promotion Materials / Advertisements / Merchandise for all bands Signed under Hundred Handed Inc.
- Web Design and Splash Page Design
- Generate new concepts of advertising to gain new fans.
- Extend album life through exclusive video releases, contests, merchandise, and fan interaction. Example: Drawloween Contest - Objective: During tour through the month of october, have fans bring in drawings during month of October and receive a discounted merchandise item.
Creative Director/Brand MGMT - Freelance
Jul 2011 - Feb 2013 (1 year 7 months)
•Develop Brand Strategy
•Develop Graphics including: Logo, Web, Online media, Apparel and Print Material
•Implement Brand through Social Platforms (reddit, soundcloud, youtube)
•Personally handle all Art Development
Lead SEO Consultant
Midwest Sports Tennis Outlet
Jan 2012 - Aug 2012 (7 months)
▪ Develop and direct SEO strategy and implementation.
▪ Hands-on optimization; improving site structure, page construction, content, keyword lists, and SEO copywriting.
▪ Top-to-bottom management of SEO campaigns; generating ranking reports, conducting site audits, launching microsites, etc.
▪ Utilize heatmaps, clickstream data and other usability tools to improve visitor experience and lead conversion.
▪ Posting, monitoring and managing corporate Facebook, Twitter, YouTube, Wikipedia and other social media accounts.
▪ Direct external agency partner, graphic artists and web developers on the execution of campaigns.
Nov 2011 - Feb 2012 (3 months)
•Shadow Owner and Lead Designer
•Learn printing techniques on Apparel and promotional items
•Costing for production services - Including material, inks, screens, man hours etc
•Develop Web Design for Company
Afterglow Visual Production
May 2009 - Nov 2011 (2 years 6 months)
•Provide direction for visual displays and stage design
•Design indoor and outdoor lighting arrangements
•Create visual stimuli using projectors and custom sewn screens
•Develop Brand Identity - Logo, Theme and Style Guide
•Design print and online advertising content
•Contrast brand personalities for music industry events throughout Los Angeles
•Communicate with clients to achieve a positive brand identity
•Collaborate with fashion designers, fine artists, actors and musicians
•Direct and create interactive art instillations for art events
2009 - 2010 (1 year)