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Through clever language, rich, study-inspired look and great deals, this
campaign shows that Starbucks and college were made for each other.
Starbucks College Campaign | Outdoor
Starbucks College Campaign | Landing Page
Restart Your Brain | Posters/Ads - Posters and magazine ads developed as part of a pilot campaign promoting Starbucks on college campuses.
Restart Your Brain | Banner - Banners developed as part of a pilot campaign promoting Starbucks on college campuses
Restart Your Brain | Banner - Banners developed as part of a pilot campaign promoting Starbucks on college campuses
Starbucks Loyalty Program | Poster - A set of wild postings developed to generate pre-launch buzz for the new Starbucks loyalty program.
Starbucks Loyalty Program | Poster - A set of wild postings developed to generate pre-launch buzz for the new Starbucks loyalty program.
Starbucks Loyalty Program | Poster - A set of wild postings developed to generate pre-launch buzz for the new Starbucks loyalty program.
Gevalia Re-branding | Welcome Kit - Anyone who tried Gevalia coffee loved it. But the brand perception amongst super-premium coffee drinkers was that it was tired and stuffy. The challenge was to revive the brand and give it a new look and a fresh and relevant voice.
Gevalia Re-branding | Surprise & Delight - In return for completing a short survey, Gevalia members were sent this Official House Uniform customizable with fun iron-ons.
Wendy Hill Bridal | Print Campaign - This campaign highlights Wendy Hill Bridal's dedication to excellence by prompting the viewer to spot tiny differences between two visuals. Payoff: No detail is overlooked.
USPS | Self-Mailer - This self-mailer promotes Bailemos (Let's Dance) stamps. To convey the energetic movement of Salsa, the dancers twirl as the brochure opens.
USPS | Poster - This poster announces the unveiling of Quilts of Gee's Bend stamps. The stamps celebrate generations of quilters from a small Alabama community who created true masterworks of art using needle and thread.
USPS | Self-Mailer - This piece was designed to introduce Lunar New Year stamps. The headline and pay-off read: You take opportunities instead of waiting for them. You can smell success before it's upon you. And charm is your secret weapon. In other words...You're a Rat.
Copywriter: Will Adam
USPS | Catalog - The design of this USA Philatelic catalog was inspired by Lunar New Year stamps and traditional Chinese paper-cutting technique.
USPS | Catalog - This catalog introduces the Southern Florida Wetland stamps. The Wetland is a unique habitat that depends on constant flow of
water to sustain a diverse plant and animal population.
The headline reads: Southern Florida Wetland. Where life overflows.
Copywriter: Brooke Murphy
ADC | Event Invitaion and Poster - This campaign was created for ADC's Stars of Madison Avenue Awards, an event recognizing celebrities in advertising. The headline reads: Advertising just isn't the same without celebrities.
Gevalia | Direct Mail Package - This piece was designed to promote Kona sweepstakes from Gevalia Kaffe.
Holiday Card Series - Commissioned by the Prime Minister of Jamaica and the Jamaica Tourist Board, these holiday cards use vibrant color and my original illustrations to bring a message of love and unity to the world.
Restaurant Menus - A set of menus developed for Galaxy Global Eatery—a progressive New York restaurant that uses culinary ideas and exotic ingredients from around the world to produce fresh and environmentally-conscious cuisine.
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Print & Direct Mail
Comments (6)
Yuliya Levina
Yuliya Levina New York, NY