Ridna Marka

Ridna Marka juice series is a selection of popular national flavours: apple, orange, tomato, and cloudy apple. The brand focuses on quality instead of variety and creates a nostalgic aura of the old days when the sky was brighter, the fruits were sweeter, and life was simpler. The challenge was romanticising retro packaging while keeping it modern and marketable.

We found inspiration in grocery design from the 60s and 70s. We analysed posters, magazines, book covers, and even movie titles of mentioned epochs to get the right feeling of the era. Even the name Ridna Marka sounds old-fashioned and means Native Brand in Ukrainian. Altogether, it helps build a solid brand identity and stands out in the highly competitive beverage segment.

Yurko Gutsulyak
Print, Identity & Packaging Design Toronto, Canada