Tasty As Always

Tasty As Always is a junior brand in Olkom company's portfolio. Over the past 15 years, it gained popularity in a low-price segment and steadily offers inexpensive yet delicious sunflower oil-based products. We were commissioned to rethink and update the overall brand appearance starting from their sauces series.

Mayonnaise is a delicate condiment that has already become a common part of everyday nutrition for many Ukrainians. Therefore, the main challenge was to find a balance between affordable simplicity and delicious elegance. The visual strategy is to show mayonnaise as an ingredient for a favourite meal and play around with patterns that customers enjoy drawing with sauces to garnish.

Yurko Gutsulyak
Print, Identity & Packaging Design Toronto, Canada