Projects Overview by Zack Scafuri at Coroflot.com

Projects Overview

Projects Overview from Zack Scafuri

Projects Overview

Below are some brief project overviews. For more in-depth imagery for each client, visit my website at scafuridesigns.com.

Project Samples Overview - This is a brief sampling of work I've done as a graphic designer. Please review my additional project pages for further details on each of these designs and more. This shows the range of work/services I can provide including brand strategy, client and project management, creative brief development, brand guide development, logo design, print design and management, branded collateral and giveaways, environmental graphics, newspaper and magazine ad design, web design, packaging graphics, and more

Vidazorb - New probiotic health supplement I designed and promoted the entire brand from scratch while meeting a strict product launch deadline to be showcased at the Natural Products Expo East in Baltimore Maryland. The results sold many excited prospective buyers! I conceived the name, logo, colors, packaging, and collaborated in overall strategy. I produced environmental graphics, collateral, and managed print for product launch. I designed the pill shape, website, and developed product benefit icons.

The Chicago Public Education Fund - Venture capital for public education My task was to re-brand (strategy/design/implement) this non-profit using an existing logo, and designing campaign materials for their NBC event. The event drew over 3,000 teachers and contributors. I managed the re-brand and strategy efforts, conducted interviews, and developed creative brief. I designed and managed print for NBC event; program, banners, invites, etc. Produced office signage, business collateral, and designed website motion animatics.

American Federation of Teachers - Nation wide teachers union As the organizations (consulting) brand manager my goal was to preserve brand consistency. After developing and following a standards guide the result was a unified nation of teachers with a single brand vision. I utilized identity guides to design consistent national brand for state affiliate collateral. I designed layout and developed content for communications review. I designed the AFT+ (member benefits) campaign and planned/designed kids online learning games.

Lees Carpet | 2 Faced - Revolutionary carpet technology shifts pattern and color based on viewers perspective The task was to conceive a brand from scratch and launch the product in a NeoCon showroom. The result was an overwhelming number of sales that maxed out production. I collaborated on brand strategy, product naming, and designed conceptual presentation materials. I designed the logo, event promotional materials and giveaways. I helped produce environmental/signage graphics and assisted in installation.

BLINKLINK

Sprint Ahead

Responsible Credit Partnership - I helped design the identity and branded materials for Responsible Credit Partnership. After the identity was created, they needed business cards and a promotional booklet. The booklet was heavy on detailed content, but needed to be presented in an engaging layout. Above, are a few pages from that booklet.

cleverSPIN - Chicago design/brand studio In need of a facelift, I was tasked with the re-brand of my employers shop. With an open mind, and many accepted suggestions, the design proved to attract a record number of clients. I conducted the internal re-brand and designed the logo, business collateral, promotional materials, and portfolio package. I designed the brand, print, web and environmental graphics for a variety of clients, and the company sales proposal and presentation templates.

Bargain Bolt

Taproot Productions

Harpo Studios - Trip of a Lifetime

GEEKPAK - I designed the identity for a technology company in Chicago. From the identity, color palatte, marketing material, and icon system, I designed and oversaw the print production of all marketing material. In addition, I also assisted with the website design and designed the e-blast template for their monthly updates.

BlueStem

SeeChicagoDance.com

Lisa Rosen Jewelry

Eastman Outfitters

The Chicago Theatre

Giordano Jazz Dance Chicago - Non-profit, Chicago dance studio Jumping for brand consistency and continuously fresh promo collateral I designed for Spring, Fall and Benefit events. My collateral packed 1,525 people (max capacity) at The Harris Theater for each performance. I designed and managed print materials including business collateral, and event brochures, flyers, posters, newspaper ads and street banners. I managed project/client while providing art direction, working with print vendors and ensuring timely delivery.