Libreria Norte - Identity System Design (8.5" x 11", 4.125" x 9.5")
The bookstore specializes in psychology textbooks and the name translates as North Bookstore. The compass/star image was chosen to represent north as a coordinate and as higher thought. The color indigo was chosen to represent the mind chakra, because of its relation to psychology. Finally, Trajan was used for its sense of formality and tradition.
Divine Confection - Identity System Design (8.5" x 11", 3.5" x 2", 4.125" x 9.5")
Limbers Aydil
AccesoriosCelularPR - Logo for a website that sells accessories for a wide variety of cell phone models.
This is a new store, therefore the greatest concern was to create an identity that was simple and yet conveyed the modern tech-y feel of the cell phone culture.
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Logos and Identity Systems