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Winner of an RSA design award 2013 - Pass Pack

With this product the driver will be given extra tuition for the first six months after passing their driving test with the band acting as a secondary instructor.
This device is a sleek elegant but simple design wrapped around the steering wheel which will aid young drivers. The device grips neatly on the steering wheel tightly in place and bonded with grip tape. The band is a simple product which is fitted around a steering wheel and indicates poor driving through gps and accelerometers giving live feedback to the young driver, this can then be seen via an online portal, the data recorded will then be used for Insurance. The is a comercially viable product which will encourage safer driving behaviour as well as help lower insurance premiums for new drivers.

MORE IMAGES TO COME!

Zoe Whitehouse
Product Design Graduate Burntwood, United Kingdom