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  • Evan Solida

    Sporting Goods Design and Entrepreneurial Experience

    Asheville, NC

12 years experience. Created Cerevellum (www.cerevellum.com), the world's first digital bicycle mirror. Many years of experience designing kayaks and canoes for Confluence Watersports, Emotion Kayaks and Bellyak. Also designed two bicycles for Blue Competition Cycles. Graduated in 2000 from Purdue University. Very experienced with plastic injection molding and roto-molding as well as visual brand language development and other marketing related to product design.

Work Samples

  • Cerevellum Hindsight 35

  • Blue AC1 SL

  • Emotion Spitfire 9

Work History

<p>1996-2000 Purdue University Industrial Design FOUNDER - Cerevellum LLC (2009 - present) -created world's first and only digital rearview camera for bicycles -filed patents, created business plan, found initial investors, received a grant from SC Launch, presented at conferences and to angel groups, etc. -created working prototypes for proof-of-concept -Cerevellum was featured in CyclingPlus Magazine as their "Most Wanted" new product. SENIOR INDUSTRIAL DESIGNER - CONFLUENCE WATERSPORTS (9/2004 - 11/2009) -integral part of design team developing kayaks, canoes and all related products -extensive development of ergonomics -created visual surface languages for Wilderness Systems and Perception Kayaks. 7/2002-9/2004 INDUSTRIAL DESIGNER - HOPKINS MFG. -Developed affordable consumer products for mass-market from ideation, to aesthetic prototypes and finally to computer model -Instrumental in the communication between engineering, marketing and management. 9/2000-7/2002 EXHIBIT DESIGNER - THE DESIGN AGENCY -Carried designs from concept to production -Presented photo-realistic renderings and estimate line drawings COMPUTER PROGRAMS Rhino3D (expert), Solidworks (Advanced Surfacing), Photoshop, Illustrator, Flash, Dreamweaver, MS Project AWARDS -Cerevellum shown in Innovation Magazine, Spring 2009 -Paddler's Pick for Wilderness Systems Tsunami 120, 8/2005 -Gold Award from Business Marketing Association of Chicago, 5/2002 -Semi-finalist in Design Student Category for MotorTrend Millenium Competition, 2/2000 -IDSA, Excellence in Presentation Techniques Award for RCA Midwest District Conference, 9/1999</p>


Purdue University





Cerevellum shown in Innovation Magazine, Greenville Business Magazine and Business Black Box. Named "best in show" by Interbike TV.