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Lead Industrial Designer at Noria Technologies, LLC
MY BACKGROUND: As a Sr. Industrial Designer I have been constantly pushing the boundaries on innovative and intuitive designs while keeping in mind practicality and simplicity of manufacturing. I coordinate with sales and marketing teams to help make new product ideas become a reality with full understanding of the target consumer and the buyer's price points. I work with a heavy emphasis in organization, leading projects and understand timelines involved in getting a product to market. I am a Certified Solidworks Associate in Mechanical Design and show proficiency in different manufacturing techniques involved with most consumer products including personal heaters, fans, hydration, electronics, medical and housewares. Within 10 years I have been awarded 3 design patents with 5 currently pending and had numerous other products brought to market. I have also spent an equal amount of time hand-fabricating and painting 3D printed SLS, SLA and FDM parts to create working prototypes as well as maintaining and operating 3D printers as a specialty. Check out my GrabCad page for more examples of my 3D modeling and rendering: http://grabcad.com/devin.sidell-1
Noria Window AC - Noria Technologies
Grow Pod - Fathom
Two3 - Biomeme
Noria was the personal project of Kurt Swanson while heading the product development company Likuma Labs. While working on client projects I was tasked with the Industrial Design of both the Noria window air conditioner and it's window adapter. The original working prototype was hand-built at our home office, Next Fab, and proved that similar BTU efficiency could be reached at half the size. We chose Kickstarter as our funding platform which led to a very successful campaign, raising over $2 Million.
I work with Lead Engineer Kurt Swanson and Electrical Engineer/Industrial Designer Don Pancoe to develop new product concepts for clients in the medical, air-flow and IOT/electronics industries. This involves market research, story boarding, digital concept sketching on a Wacom Citiq and Solid/Surface modeling in Solidworks. Keyshot is then used to produce realistic renderings for the client presentations. Projects are then taken through the engineering and manufacturing phases to help bring them to production.
DEV3D is a freelance Industrial Design company based in Philadelphia that provides unique services for customers in need of product design solutions. Projects range from personal hygiene and medical to hydration and electronics. The process includes digital concept sketching, 3D modeling in Solidworks and photo-realistic renderings of the final product.
For projects that require mechanical engineering and design for manufacturing, I have joined with Likuma Labs who specializes in full product development.
I worked with the hydration and housewares design team to produce over 150 new product designs for retailers such as Shopko, Kohls and Target. This was accomplished through market research, concept sketching and 3D modeling in Solidworks. 2D dimension drawings and spec sheets were created for future manufacturing. I also helped to problem solve issues associated with plastic injection molding, silicone over-molding and glass molding with factories in China which has led to a 15% growth in New View’s hydration department.
I worked with Junior and Senior Industrial Designers as well as Mechanical Engineers to develop product solutions for major clients such as Graco, Bostitch and Black&Decker on very short deadlines. This involved a multi-phase design process which demanded a thorough market research phase, creative problem solving, extensive hand sketching on a Wacom Cintiq and 3D modeling in Solidworks.
I designed personal fans and space heaters for major clients such as Walmart, Target, Lowe's and Bed, Bath & Beyond. The projects were taken through competitor research, brainstorming and sketching, and 3D modeling in Solidworks. After owner approval, Mechanical Engineering was initiated followed by Rapid Prototyping and hand finishing in the model shop. All was accomplished with a very small design and engineering team and expected to meet very quick deadlines.
I assisted Gary in the fabrication and design of custom built steel, bronze and copper furniture for trade shows. His design methods for his custom furniture used paper and Masonite for which I brought into Solidworks to help begin to organize his template library. I also helped generate 3D renderings of his existing work versus his traditional photography.
Solid Modeling, Surfacing, Assemblies, Molding Techniques