With 10+ years of global design experience, Emily has done work for some of the best global brands such as Ford, CVS, P&G, Coca Cola, Microsoft, Dell, Staples..etc. She is currently working as the design manager for PDD ( Formerly known as Formart Industrial Design ) in Hong Kong. Working directly with global clients on projects that are driven by research and design thinking. Emily uses a process driven by market, users and technology to tackle problems ranging from design to manufacturing. She has designed multiple products from kitchen gadgets, toys, appliances, consumer electronics, medical products and industrial products. Her wide range of design experience allows her to synchronize the merits of each discipline and bring it to a form of perfection through her insights. Specialties: Business development, Proposal writing, Project management, Research planning, Conducting user center research in China, Competitive market research, Design strategy, Leading brainstorm sessions, Brand direction, Concept generation & refinement, Color, Materials, and Finishes, CAD development, positive attitude and professionalism. Language: Cantonese (Written & fluent) American English (fluent) Mandarin(Written & fluent) Hakka (fluent)

Work Samples

  • Workshop facilitation-China

  • Toaster Oven

Work History

Tsuiyuk (Emily), Lai www.linkedin.com/in/emilylai/en EXPERIENCE PDD Group (Formerly Formart Industrial Design ltd.) Hong Kong, Oct'11-Present Design Manager http://www.pdd.co.uk Radius Product Development Hong Kong, Apr '10-Sept '11 Senior Industrial Designer http://www.radiuspd.com Product Solutions Hong Kong, Jan '08-Jan '10 Design Executive http://www.productsolutions.com.hk ITEM NPD Providence, RI Dec '06-Dec '07 Industrial Designer http://www.itemnpd.com Milai Corporation Tokyo, Japan, Sep'03-Jan'04 Design Intern http://www.milai.com.jp Ford Motor Company Dearborn, MI Summer '02 Design Intern http://www.ford.com SKILLS -Project management -Client sales presentation -Design Direction/Leadership -Innovation workshop monitoring -User experience design -Human Centered Design -Account management -Strategic planning -Excellent sketching -Ideation and brainstorming -Product development -User experience research -Trend research -Graphic and packaging design -3D CAD and renderings (Software: Solidworks/Rhino, Keyshot) -2D rendering (Software: Illustrator/ Photoshop/ Alias sketchbook) AWARDS DFAA award ’13 (Management for PDD) Red Dots Awards winner ’12 (Management for PDD) Greendot award 2009, Winner (Representing Product Solutions. Ltd./Formation Ltd.) INDEX Awards 2009, Finalist (Representing Product Solutions. Ltd./Formation Ltd.) Light up Africa by The World Bank. '08 Winner Viktor Schreckengost Scholarship for Excellence in Industrial Design '02 Guitar Mania Product Design Winner '02 SADI International Fashion Design Competition Honorable Mention '00 & '01 CIA Honorary Scholarship Winner'00 & '01 Nationality Hong Kong Citizen with valid US working VISA References and portfolio available upon request


  • Hong Kong Polytechnic University

    • Master of Design Stategies
    • 2009 - 2011
  • The Cleveland Institute of Art

    • BFA Industrial Design
    • 1999 - 2004
  • Strate College

    • Exchange Program Automotive Design
    • 2003 - 2003





INDEX Awards 2009 (Finalist) -rep. Product Solutions. ltd