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  • Nelson Ayala

    3D-Industrial Designer

    New York, NY

Results-oriented bilingual industrial designer proven to deliver unconventional design. Established experience in different design areas and industries providing a wide range of services from product briefing through conceptualization via sketch, 3D modeling and final production.

Work Samples

  • Bottle design

  • Web chair concept

  • Belstaff Window Display

Work History

  • Freelancer - Contractor

    Product design, visual merchandising/retail, POP and 3D visualization services and design solutions developed using a
    multi-disciplined approach for clients like Philosophy, True Religion, Yabu Pushelberg, Telefónica, The Display Connection,
    Alan Wanzenberg Architect and Design among others.

  • Sr. Designer

    Develop creative design concepts and strategy based on the consumer journey and brand values, considering the most effective
    retail environment
    · Storytelling through presentations including mood and material boards
    · Design of department store mini-boutiques and general retail environments for the beauty industry (brands such as SkinCeuticals, Marc Jacobs, and Calvin Klein)
    · Creation of photorealistic 3D renderings and animations that communicate clearly the concept and material finishes for production
    · Work on fragance launches by creating a merchandising concept aligned with the consumer target and the fragrance
    positioning. Develop the concept into the different merchandising elements required for the launch

  • Industrial Designer

    · Designed and created organic 3D models ready for 3D printing or CNC machining for custom made window display elements,
    clients includes Belstaff, C Wonder and L’Occitane
    · Proposed design solutions by creating sketches, detailed production drawings and CAD files
    · Assisted engineering team through project pre-production, installation and completion
    · Developed feasible solutions that met project design and budget goals

  • Industrial Designer

    • The Display Connection
    • May 2011 - Sep 2012 (1 year 4 months)
  • Industrial Designer

    • Young & Rubicam
    • May 2009 - Apr 2011 (1 year 11 months)

    · Designed commercial interiors and exhibition booths in a timely, dynamic and efficient
    manner. Clients include Reebok, Homecenter, Disney and Chevron Texaco.
    · Key contributor in winning clients such as Reebok by designing an innovative product
    display proposal for their global toning shoe collection.
    · Prepared sketches, floor plans, layouts, construction drawings, and design specifications
    for internal preliminary review.
    · Partnered with the graphic design department with 3D modeling and rendering.
    · Interacted and gathered information from the client to understand their needs and
    objectives in order to provide a distinct design proposal.
    · Created initial design sketches and three-dimensional visuals such as animations for
    effective client presentations.
    · Conferred with third party providers for the production and installation of selected

  • Freelance Designer

    • jmvisuals
    • Jan 2008 - Nov 2008 (10 months)

    • Designed and planned corporate events for clients such as Starwood Hotels, Chanel,
    Banana Republic, Moët & Chandon and Louis Vuitton.
    • Window display design for clients such as Domaine de Canton and Steve Madden.
    • Contacted providers for production details and installation of the event.
    • Edited and retouched high resolution photography.
    • Created corporate image for JMElements.com.


  • Pontificia Universidad Javeriana

    • Bachelors Industrial Design
    • 2001 - 2006



· Designer in Residence at the Museum of Arts & Design in NYC as part of the ‘Out of Hand: Materializing the Postdigital’ exhibit, 2014 · Hatch Live Design Competition: Runner up + Shapeways 'Staff Favorite' Designer in Residence Prize, 2013 · Nominated for Proyecto Diseño’s Lápiz de Acero for best point...
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