Coroflot

Resume

Experience Summary

• Brand Development • User Interface Design
• Print and Interactive Marketing • Motion Graphics for Video and the Web
• Web Site Visual Design • Environmental Graphics

Career Achievements

PJM Power Company Corporate Web Site Visual Concepts - Avenue A | Razorfish

Challenge: The PJM corporate site was burdened with a massive content load and a very forgettable brand presence. They needed to make their web tools easier to locate and use as well as more visually consistent with their emerging and contemporary brand.

Solution: Led the design process and helped to establish an innovative and refreshing visual style. Created three separate conceptual “mood boards” portraying the possible evolution of the company’s web brand.

Result: The PJM Internal Design Team chose one of the three visual concepts and are currently using it as a road map for building the look and feel of their new site.

ADT Fleet Manager Email Ad Campaign - Avenue A | Razorfish

Challenge: Contemplating a venture into a new territory (Fleet Tracking Technology), ADT wanted to test the receptivity of their current customer base with a targeted ad campaign.

Solution: Functioning as the visual design lead, produced poignant and humorous concepts for an e-mail/landing page campaign that appealed to the customer’s fleet tracking frustrations. Used subtle animated Flash elements to catch the viewers eye and reinforce ADT’s technological leadership.

Result: The ADT Marketing Team embraced all of the concepts presented and even requested additional concepts to further the reach of the campaign.

Vision Awareness Campaign Development - Perimeter Church

Challenge: Provide an event identity and promotional media for Perimeter’s annual vision
seminar that sets the stage for the Church’s new brand identity and helps to increase the congregation’s attendance to the seminar.

Solution: Created an identity system that was comprised of environmental graphics, event signage, print promotions and programs, web and video graphics, and event apparel - all of which helped to establish a fresh and energetic appeal to the campaign.

Result: Attendance to these annual events increased consistently during the three-year period, helping boosting enthusiasm and member support for the church’s new vision.

Career History

Senior Graphic Designer
Avenue A | Razorfish Atlanta 2005 – 2007

Functioned as a team Visual Design Lead to establish the visual style for complex e-commerce and interactive advertising campaigns. Developed a wide variety of static and animated design elements for clients like ADT Security Systems, Coca-Cola, Carnival Cruise Lines, FedEx, and others. Elements included; GUI design for web applications, rich media banner ads, and full scale ecommerce web sites.

Consulted with client teams on a frequent basis to help facilitate a clearer understanding of their real design concerns and interests.

Enjoyed collaborating regularly with creative directors, copy writers and other project members to produce project deliverables

Succeeded consistently in meeting and exceeding our client’s desires and expectations by producing innovative concepts and high quality graphic visuals and design production. Graphic treatments included custom icon development, spot illustration, and photo correction and manipulation.


GUI Designer - Marketing/Design Coordinator
Scout Applications, Inc. Atlanta 2004 – 2005

Developed the brand identity and marketing strategy for the web application, MemberSystems. Components included: logo design, application user interface, a marketing web site, customer web site templates, an interactive application preview, a download-able application white-paper, print ads, trade show graphics, and a direct mail brochure.

As the project leader for all marketing campaigns - produced project strategy documents for each and insured timely and efficient project completion. Also initiated and managed all relations with service providers and sub-contractors when required.

Collaborated on a weekly basis as a part of the executive team to bring user experience insight and creative perspective to the company’s general strategic approach.

Graphic Designer
Perimeter Church Atlanta 2001 – 2004

Assisted the Creative Director in the re-development of the organization’s approach to communications - renovating the existing model, streamlining the church’s corporate message and reduced its communications budget.

Developed brand identity solutions for Perimeter’s ministries and events consisting of logo designs, stationary systems, corporate promotional campaigns as well as internal and community-based event campaigns.

Provided art direction during many projects - coordinating key aspects including pre-press and print production.

Components included: collateral print media, newspaper ads, web page design, video animation and environmental graphics - extensive use of Adobe Illustrator, Photoshop and InDesign - periodic assignments using After Effects and Flash.

Education

2000 Bachelor of Fine Arts - Graphic Design - Georgia State University
1995 Associate of Arts - Biblical Studies - Toccoa Falls College
1991 Concentration in Illustration - Savannah College of Art and Design

Skill Summary

(basic - intermediate - advanced)

Adobe Photoshop advanced - 8 yrs.
Adobe Illustrator advanced - 8 yrs.
Adobe InDesign intermediate - 6 yrs.
Macromedia Flash intermediate - 5 yrs.
Adobe After Effects basic - 3 yrs.
Microsoft Office advanced - 8 yrs.