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  • Cheng Kue

    Principal Designer at Industrial Design Engine, Inc

    Denver, CO

I'm the Principal Designer for ID Engine. We are a premier design studio specializing in footwear design, development, and strategy. I have an extensive knowledge of the footwear creation, line planning, brand strategy, and innovation. I have produced multiple million pair-seller shoes and collections for global brands generating revenue of over $250 million. I currently own 14 footwear design and utility patents that continue to be long term value for the footwear industry. My past experiences include specialization in footwear, product [electronics, medical, transportation, and toys], and graphics.

Work Samples

  • crocs golf

  • Nike Sketch Concepts

Work History

  • Principal Designer

    • ID Engine
    • Denver, CO
    • Aug 2014 - Present (3 years 2 months)

    Based out of the Mile High City, ID Engine is a premier design studio with almost 15 years of product design experience and a specialization in all types footwear. We base our design philosophy on functional innovation, storytelling and market trend relevance. Our award winning footwear designs are have been disruptive in the market and also extremely commercial. We are focused on working closely with our clients to deliver outstanding product innovations while driving new expanding markets.

  • Senior Footwear Designer

    • Crocs, Inc
    • May 2009 - Present (8 years 5 months)

    -responsible for driving new innovations in molded footwear
    -created new business by designing the Hover sneaker line to penetrate
    the casual sneaker market - over 1.5 million+ shoes booked since Spring 2011 launch
    -create seasonal design direction and key market stories
    -manage design team across 4 footwear categories
    -focused on brand expansion and new technological innovations in footwear
    -revived the brand with new fresh innovative point of view on footwear
    -expand core products to strong key brand collections
    [Duet, Sneakers, Boat, Translucents, Yukon, CrosMesh, and
    -key role player in other disciplines such as merchandising stories and development innovation
    -extensive knowledge on molding technologies and new footwear constructions
    -reinvented crocs golf product line and point of view in the market - received 2012 Best New Product Intro - PGA Trade Show

  • Design Director

    • Crocs, Inc
    • Jan 2013 - Jul 2014 (1 year 6 months)

    -focused on the growth and innovation of Golf, Kids, and Professional Footwear

    Increasing comfort and performance of new footwear
    Expanding to new markets and consumers
    Advancing molding technologies and the application to footwear

    Expand key franchises and increase market share in Grade School
    Evolve new technologies
    Manage and mentor design team

    Professional Footwear
    Expand markets to safety, medical, and food service
    Evolving safety technologies
    Manage and mentor design team

  • Footwear Designer

    • adidas
    • Apr 2004 - Jun 2008 (4 years 2 months)

    '07-'08 Running Category
    -designed entry level and bounce footwear product
    -designed new entry level running technology [boost] with the advance innovation team [AIT] - [500,000 + pairs]
    -designed and developed new concepts for microbounce 09
    -assisted with presentations and concept renderings
    -developed new material concepts with Korean supplies

    '06-'07 Special Make-Ups Category
    -sole footwear designer for Footlocker accounts
    -created new footwear concepts and presentations
    -designed over 20 different production footwear
    -increased Footlocker business by over +200%
    -created a design relationship with Footlocker
    -multiple domestic trips to Footlocker [NYC] and Finishline [Indianapolis] for presentations
    '04-'06 Basketball Category
    -designed performance basketball footwear
    -signature footwear design apprenticeship with Kyle Pulli
    TMAC VI, KG III, C-Billups I, Gil Zero I
    -assisted with presentations and concept renderings
    -designed KG Lite midsole with over 1 million pairs sold with multiple uppers
    -raised the level of design and presentation expectations
    -developed new materials with oversea suppliers
    -numerous trips to Asia factories for development
    -worked closely with the Advanced Innovation Team [AIT] to integrate
    technologies to inline products
    Sketching and Rendering Instructor
    -developed specific sketching and rendering technqiuesfor the
    footwear designer
    -instructed the entire footwear studio in multiple sessions
    -created easy and effective work flow for old and new school designers

  • Product Designer

    • ignition
    • Aug 2003 - Apr 2004 (8 months)

    -designed an array of products [toys, medical, electronics, furniture, automotive]
    -developed strong creative multi-tasking skills
    -created and assisted with product presentations
    -clients included Texas Instruments, PLUS projectors, Lumileds, Radioshack, Compaq, and AMX
    -worked with Texas Instruments and Lumileds to create a whole new market of micro projectors

  • design intern

    • Philips Design
    • 2001 - 2001


  • Georgia Institute of Technology

    • Bachelor of Science (BS) Industrial and Product Design
    • 1997 - 2002





2012 PGA Show – Golf Best Overall Product Introduction - Crocs Golf 2002 Georgia Tech Student Merit Award 2002 Rockstar Designer Award