Heidi is an expert in branding children’s consumer products. She held an instrumental role in developing the new branded look for the Strawberry Shortcake franchise. Her designs can be seen internationally on Strawberry Shortcake toys by Hasbro, on apparel and accessories, Strawberryshortcake.com, video games, and in the SS entertainment shown on the Hub and in movie theaters. Heidi has also developed children’s branding for Disney. She created the surface design patterns for a permanent attraction called Stitches Super Sonic Stage located in the Magic Kingdom.