Vision on design
In my view, our society tries to create a future by hanging on to too many things from the past. It is my goal to let go of norms and give radical innovation a chance to create true diversity between products. Therefore my approach towards design is based on breaking conventions. I am interested in redesigning existing products and showing them from a new perspective, redefining what a product can mean to the user, how it can look, what new functionality it can provide and how it can be controlled.
My strength is in exploring a wide range of design directions supported by low fidelity prototyping, making ideas tangible, experiential. I combine a wild imagination with a firm grasp on reality. Designing from a holistic approach, I take form, function and interaction as integral parts of a final design that can not be designed for separately, which is an approach heavily inspired by Joep Frens' PHD thesis.