As a kid, Lisa built LEGO empires for her Star Wars action figures and drew costumes for the aliens she saw on Star Trek. Encouraged by her creative family to follow an artistic path, fashion design seemed like a solid choice. But after a year in the fashion industry she discovered she was more Gund bear than Gucci bag. Happily, she joined the little family of toy design and never looked back. The years spent at Mattel, Disney, and as a freelance designer have turned her into a complete toy nut. Today, Lisa lives in Los Angeles with her husband , their twin girls* and a dog named George (that she swears is cuter than Boo), and a house full of toys. *due to the afore mentioned twins, Lisa is taking a break from freelancing for awhile. Please contact Jaime Tracht-Heath - she's AMAZING and can help you with any design needs!

Work Samples

  • Fashion Illustration

  • Collector & Fashion Dolls

  • Large & Small Dolls

Work History

Profile Imaginative artist and accomplished Creative Manager with 20+ years of design experience and 8+ years management experience. Extensive background in fashion design and illustration, doll design and manufacturing, character design and development. Self-managing, self-motivated, and professional. Experience Owner / Artist, Boo Network - Freelance Toy Design; Bainbridge Island WA — 2004-present *Designed all Disney Little Princess and My Baby Princess dolls for Playmates Toys, including “Color Change Fun - Little Belle” (iParenting Award 2004) and “Baby Cinderella” (iParenting Award 2004) *Designed and illustrated license pitch toys for Monster High, Winx, Dora the Explorer, and Victorious *Created the new, modern look of PJ Sparkles and her all friends for Wild Planet Toys *Created characters and built prototypes for Playmate’s “My Pixies” to fit their $14.99 retail budget *Designed numerous role play toys for CDI licenses, including Barbie, Hannah Montana, and Disney *Designed and illustrated high fashion Snow White concepts for Mattel’s Dream Halloween 2008 auction *Brainstormed, researched competitive products, and performed trend analysis for each individual project Senior Design Manager Girls Toys - DCP, The Walt Disney Company; Burbank, CA — 2000-2004 *Creative Director of “Tinker Bell’s World” concept which spawned the “Disney Fairies” franchise *Creative Director of new characters “Disney Little Princesses” and “Disney Princess Babies” *Provided final design direction on all girl-targeted toy brands, including Disney Princess (over $500 MM retail dollars), Kim Possible, Lizzie McGuire, W.I.T.C.H., Alias, Alice in Wonderland, and It’s a Small World *Designed products across multiple toy categories, including fashion, collector, large & small dolls, role play, activities, bicycles / ride-ons, plush, games, seasonal, sporting goods, and infant /preschool *Received the DCP “Big Id-Ears” award for "Disney Pets", which became a new DCP category *Managed the Girls Creative team, fostering creativity and enthusiasm with brainstorms and activities *Developed new products to grow the Girls Toy category, including the $9.99 “Disney Princess Ballerinas” *Designed “Prestige Halloween” Princess costumes for Disguise (LIMA Award - 2003/2004) *Collaborated with internal and international DCP groups, Disney Publishing, and over 20 licensees Senior Project Designer, Mattel Inc.; El Segundo, CA — 1994-2000 *Founded the Disney Collector Doll Group and managed the line from concept through production *Designed and developed over 60 collector and fashion dolls for Disney film licenses *Designed and built 12 one-of-a-kind dolls for auctions, raising over $70,000 for charity *Designed and built one-of-a-kind dolls for Mattel license pitches for “The Lion King” on Broadway, “Star Wars”, “Hercules”, “The Hunchback of Notre Dame”, and “Cabbage Patch” *Received the Mattel “World Wide Excellence Award” for contributions to the “Cabbage Patch” doll lines Education Fashion Institute of Design and Merchandising, Los Angeles, CA — AA, Advanced Fashion Design, 1992-1993 Fashion Institute of Design and Merchandising, San Francisco, CA — AA, Fashion Design, 1990-1992 Skills Illustrator, PhotoShop, ideation, illustrating, prototype building, face painting, accessory sculpting, sewing, sculpt turn-arounds,fabric art design, toy manufacturing processes, cost reduction solutions, problem solving, a meticulous eye for details and... a sense of humor! Fun! Make-up Artist, “A Little Death” a film by Morgan Nichols *Created make-up and effects for the climactic death scene! Interests seashells, bats, shiny objects, Addams Family reruns, all things Sci-Fi, and guacamole References available upon request For the extra long version of this, please go to:


Fashion Institute of Design and Merchandising