Luis is a seasoned creative leader with years of experience in retail and communication design in fashion and technology, working with companies like Best Buy, Nike, Target/Mervyn's, Eddie Bauer, Gap and Banana Republic. His work includes strategic turnarounds as well as the successful launches of new concepts for companies. His work has transformed brands and improved customer experiences at the store level as well as in print and digital medias. He is comfortable in a variety of roles including developing innovative creative, building teams and implementing strategic marketing solutions. He is a nimble designer as well as a proven leader of internal and external creative teams.