A creative professional with experience in digital marketing strategies, sales, and business development, I approach goals with client-centric and customer service focus. With a proven track record in the creative and professional services fields, I posses unique problem solving abilities, excellent team building skills and strong working knowledge of current and emerging social media marketing platforms as well as business software suites and multiple operating systems.
Proficient in Mac and PC hardware as well as software including Windows 8 and OS X. Literate in design software, online marketing tools, and mobile platforms. Master of social media platforms including Twitter, Pintrest, Facebook, and YouTube follow me @m8qlaff.
Sketches in Wood
- MFV Expositions
- Sep 2013 - Present (3 months)
Graphic design, marketing and business development, digital strategy.
- 2007 - Present (6 years)
Given the shifting landscape of new media and social marketing it is essential that the successful professional be able to think quickly, change tactics effectively and efficiently utilize all tools to develop markets and build brand identity. Possessing the technical skill to implement CRM, SEO, and Analytics.
Digital Marketing Strategy
- EMGCO Inc
- Sep 2009 - Jan 2013 (3 years 4 months)
Liaise with contractors and design professionals to coordinate marketing strategy, business development, and manage large scale CRM. Plan and coordinate in-service training workshops. Manage Twitter, Facebook, and Constant Contact database to keep clients informed and boost industry exposure.
Finance Manager and Business Development
- The Motorcycle Mall
- Apr 2007 - Oct 2008 (1 year 6 months)
Delivered full service sales process, raised penetration in a variety of F & I products to 40%. Designed branding strategy for Roadside Service policy achieving highest CSI marks and increasing sales by 33% in first quarter. Enriching client base through the development of creative marketing seminars including digital and social outreach.
B2B Manager/ Fleet Manager
- Sport Honda Powerhouse
- 2004 - 2007 (3 years)
Met marketing goals through creative a creative approach to business development, grew sales to municipal and governmental agencies including the Coast Guard. Built community awareness, rallied client base and measurably grew business during the slow winter months by leveraging online and in-person social networks.
Marketing Manager/ Business Development
- Electronic Design Architects
- 2002 - 2004 (2 years)
Developed and Designed comprehensive marketing strategies stressing strongly the high tech state of the art showroom which showcased smart-home technology, pioneered the "internet of things" connectivity and the latest in home entertainment integration. Demonstrated and understanding of mobile applications, and user interface design. Assisted with programming, system design and functional troubleshooting.
Business Development/Marketing Manger
- The Studio Burlingame
- 1999 - 2002 (3 years)
Developed internet marketing, print portfolio and other marketing collateral to help this high-end art and custom frame gallery grow to multiple location with manufacturing capabilities. Also we achieved a cohesive brand identity, built new markets, increased sales, and maximized profit. Regularly planning and conducting sales process workshops for staff helped to polish employee-client relations.
Brand Management Business development
- EDART USA Inc
- 1994 - 1999 (5 years)
Promoted partnerships with clients, manufacturers, distributors and vendors: fulfilling expectations, coordinating complicated manufacturing schedules and adhering to cost parameters. Utilizing sharply honed professional written/verbal communication skills proved a personable representative at multiple trade shows attaining and retaining clients. Managed brand development for many “As Seen on TV” products including OxyClean.
- Graduate Certificate Digital Marketing mini - MBA
- 2013 - 2013
A comprehensive program presented by industry leaders in the field of SEO (search engine optimization), Social Media, YouTube, Augmented Reality, and Mobile Technology as it applies to Marketing and Business Development.
Art Institute of Colorado
- AAS Industrial Design Technology
- 1994 - 1997
Thesis: Human Factors, Motorcycle Ergonomics Independent Study: Intelectual Property Rights Law President's List for Outstanding Attendance Director's List for Academic Achievement 3.85GPA
Los Angeles Valley College
- Associate's degree Early Childhood Education and Teaching
- 1986 - 1988