Over the past 20 years I have had the pleasure to work on a wide variety of projects including: Automobiles, Toys, RC Vehicles, Marine, Gaming and Movie Concept Art, Packaging, Recreational Equipment and Electronics. If you are interested in working on a freelance project with me that does not compete with Leapfrog Enterprises just drop me a line. You can also hit up my page on Facebook. {BAM!}

Work Samples

  • Character Design

  • Triple Stack Moto Racer Concept

  • Vehicle Concepts

Work History

Joe MacCarthy joemaccarthy@comcast.net www.joemaccarthy.com >Education / UW Stout / BFA in Industrial Design / 1994 >Work History Leapfrog Toys / Emeryville, CA / Infant & Preschool Toys Design Manager/ March 2007-Present At Leapfrog I direct and manage our Emeryville and Hong Kong design toy design teams. Outside of our design team I also work with outside inventors, illustrators, and design firms to supplement our talent base. I have also spearheaded several new internal IP's for our company along with some outside talent and have won several awards and patents on our toy lines. I work day to day with an ultra talented core-group of Marketing, Mechanical Engineering, Packaging Design, and Content Designers. Brunswick Design Studio / Chicago, IL / Senior Designer / May 2005-January 2007 While at Brunswick I worked as a Senior Designer and catered to its ever-growing number of privately held companies. I was the lead designer on our Pontoon division in the USA and in Canada. Also worked directly with our Billiards & Gaming companies, Navman GPS design and future Life Fitness elliptical designs. Creata / Chicago, IL / Senior Designer / March 2004- May 2005 Creata is a leading global marketing, product development, and manufacturing company. While at Creata I sourced and created emerging technologies and applied them to client projects such as McDonalds, BIC, Braun, M&M Mars, Nestle, Kellogg's, Oral-B, Virgin, and others. One 80 Design / New York, NY / Project Manager / Feb 2003-March 2004 One80design is an innovative product design, package structure and ideation firm. We worked with clients such as Crayola, Dial, Huffy Sports, Nestle, PepsiCo and many others. While working at One80 I directed our small team of designers to develop and present design deliverables. Vtech / South Norwalk, CT / Design Manager/ July 2002- Jan 2003 At Vtech I was the Design Manager for the Preschool line of toys. I worked with our Global Design team to re-launch and innovate the 2003 and 2004 lines of toys. The lines I worked on included "Ready, Set School", "Learning Adventures", and the "Play Smart" line. Fisher Price / Sr. Designer / East Aurora, NY / Mar 1998- June 2002 While being a Sr. Designer for Fisher-Price I worked on various projects including Magna-Doodle, View-Master, Kitchen Centers, Briar-berry Bears, and Sports. My involvement with these projects included everything from hardware and soft goods design, prototyping, content creation, script development, audio talent auditions and management. Tivoli Too /St. Paul, MN/ Project Design Manager / 1995-98 At Tivoli Too I had the opportunity to deal with a wide variety of character licensed products. These products included everything from the premium toys for Burger King to Warner Brothers in-store merchandise. I brainstormed and concepted ideas, presented to clients, sculpted master models for production, and worked with to attain licensor approvals in a timely manner. Red Group / Minneapolis, MN / Contract Designer / 1994 At Red Group I worked on a variety of consumer products. Some of our clients and projects included: Hewlett Packard, Bell and Howell, and Sprint. I worked as a contract designer for 3 months and left after the contact was finished. YMCA Camp Icagowan / Amery, WI / Camp Counselor, River Guide /1990-94 While in college I worked during the summers at Camp Icagowan as a counselor for the 1st part of the summer and a River Guide during at the end of the Season. I really love the outdoors and teaching kids all about it! >Additional Skills: Pro-E (4 years) Solidworks Alias StudioTools (Autodesk) Illustrator Photoshop Soft Goods Experience Strong Sketching Skills Solid Presentation Skills Brainstorming Coordinator Flowcharting Experience Storyboard Creation Sculpting Management >Awards / Patents: Oppenheimer Toy Award (Cook &Play Potsy_Leapfrog) 2010 Leapfrog Leapstar Award- May 2010 (*conception of the Everyday Play Line of Preschool Toys) Zippity Platform Patent with Leapfrog 2009 Brunswick_Pool Table Patents 2007 Fisher-Price_Gold Award by Oppenheim 2004 Blue Chip Award by Oppenheim 2004 Fisher-Price Chef Tony Kitchen Patent 2000 Vtech_National Parenting Center "Seal of Approval" American Baby Magazine "Toys of the Year" Dr. Toy "100 Best Toys of 2003" Parenting Magazine "2003 Toys of the Year" Nick Jr. Magazine, November Issue 2003, "The 50 Best Toys" Toy Industry Association Guide "Let's Play: A Guide To Toys For Children With Special Needs" 2003 Parents' Choice "Recommended" Award winner iParenting Media Award Consumer 10 Toy Test, WBNS-TV, Finalist Today Show Toy Test Winners Circle Fisher-Price Chef Tony Kitchen Patent 2000


  • Gnomon

    • II Concept Art Seminars
    • 2009 - 2011
  • University of Wisconsin

    • BS Industrial Design
    • 1990 - 1994





Concept Art World 2012 Genius Gallery COROFLOT Leapfrog Award Q1 2010 Designer Week_Monkee Design Leapfrog Toy Patents 2009 Brunswick Table Patents 2007 Fisher-Price_Gold Award Award by Oppenheim 2004 Dr. Toy "100 Best Toys" "The 50 Best Toys" Today Show Winners Circle