I am a graduate of Cordwainers College at University of the Arts London with a degree in Footwear Design. While in my third year I spent a year working abroad at adidas within the Sports Style department. During this time I worked on colour and material packages for the Y-3 FW08 and SS09 footwear ranges as well as for the inaugural SLVR collection. During this time I learnt a great deal about the use of colour and the properties of different materials. By working in a multi national company and living in a foreign country I was able to further my knowledge in another language. This experience helped motivate me to pursue an international career with the opportunity of not only working in Europe but globally as well. In 2011 I returned to adidas to work as a colour designer within the global Running department. I have worked on projects for world class athletes such as Jessica Ennis, Tyson Gaye and Veronica Campbell-Brown, as well as working on projects for the London 2012 Olympics and the 2012 UEFA European Championships Specialties: Colour Designer, Footwear Design

Work Samples

  • adidas Running colors

  • Industrial Placement Showcase

  • Graduate Collection

Work History

  • Technical Designer - Colour

    • adidas
    • Sep 2013 - Present (11 months)

    In September 2013 colour was removed from individual categories and is now a part of the Direction team. This has given us the opportunity for growth within the role and has also helped foster a singular seasonal design language across categories. While still responsible for Running product, I now have the opportunity to create stories and give feedback and opinions to categories I wouldn't normally be involved in such as Tennis, Rugby and Training.

    KEY RESPONSIBILITIES
    >Trend Forecasting
    >Build color stories and color theories that can be presented and communicated back to individual markets
    >Color and material work on multiple ranges within sports performance categories.
    >Work with materials, marketing, developers and footwear designers to produce fresh and innovative products.
    >Execute material and color stories to align to global direction

  • Global Colour Designer - BU Running

    • adidas
    • Apr 2011 - Sep 2013 (2 years 5 months)

    Apply global colour direction to adidas Running footwear products. I was specifically responsible for Clima, Aktiv, Bounce, Vis-Tech and Cooler Performance Essentials ranges within the global business. I have experience working directly with accounts such as Decathalon, Deichmann, Footlocker Europe and Intersport and specific markets such as China, SLAM and France.

    I took on additional responsibility for new material projects, particularly within the Aktiv range, helping explore a more lifestyle feel to such performance driven products.

    One of my greatest personal achievement's and most notable project was Team GB presentation footwear for the London 2012 Olympics, which was seen on sportsmen, celebrities and royalty. I have also had the privilege to have coloured volunteer footwear for the UEFA 2012 Ukraine Poland tournament and marathon packages for New York and Boston including the "Aktiv mot Kreft" marathon package to honour the late Grete Waitz and support her foundation.

    KEY RESPONSIBILITIES
    >Trend Forecasting
    >Build color stories and color theories that can be presented and communicated back to individual markets
    >Color and material work on multiple ranges within the Running category.
    >Work with materials, marketing, developers and footwear designers to produce fresh and innovative products.
    >Execute material and color stories to align to global direction

  • Key Account Co-Ordinator

    • MITIE
    • Nov 2010 - Mar 2011 (4 months)

    Day to day running of pest control accounts for Mitchells and Butler, Stongegate, Homeserve and Warmsure

  • Courier in Charge

    • Holidaybreak Plc
    • Mar 2010 - Sep 2010 (6 months)
  • Footwear Design Intern

    • adidas
    • Sep 2007 - Aug 2008 (11 months)

    During my internship I was responsible for colour and material research for the Y-3 FW08 and SS09 footwear and accessories collections. As part of my role I selected material packages for TN and carry over products that fit with the seasonal direction as well as putting colour stories together that aligned footwear and apparel. While in my final 3 months I took over the responsibilities of the departing accessories intern and helped finalise products within this range.

    I was responsible for the "Wear a Smile, Wear a Y-3" holiday pack, as well as the Y-3 backgammon game as part of the SS08 holiday pack.

    The style footwear team was responsible for both Y-3 and SLVR ranges and so I was lucky enough to be involved in the inaugral SLVR collection and saw how it developed from conception. My role was to develop a strong colour concept for the range, including blocking executions and stories by model. It was also important to know and learn how this would be merchandised back with the apparel pieces.

Education

  • University of the Arts London

    • BA Hons Product Design and Development, Footwear Design Specialism
    • 2005 - 2009
  • Prince Henry's High School

    • A Level, AS Level, GCSE's Drama, Psychology, Textiles, Food Technology
    • 2000 - 2005

Specialties

Affiliations

Cordwainers College - LCF

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