Anthony Profeta

New Media Product Strategy and Development

Focused in the design and implementation of successful user centric experiences for a wide array of end media, including kiosk, handheld devices, web, video, print as well as product prototypes and simulations. Seeking to create coherent and usable applications that bridge the mechanics of an application with end user tasks, Tony Profeta has engrossed himself in the personal study of HCI and Human Factors making him highly desirable to both hi-design boutiques and Fortune 100 teams alike.

Resume

Academic and Professional Association
Adobe User Groups Philadelphia
Photoshop Philadelphia,PA
Co-Manger 2009-Current
Event Planning, Recruitment and Group Leadership initiatives
Philadelphia University: School of Design and Media Philadelphia,PA
Adjunct Professor 8/2008-Current
Web Standards and Interaction Design for online systems
FlashCamp:Philly 2009 Philadelphia,PA
Presenter : Strategies for success in Partnering With Academia 11/2009
Presenter : Introduction to Adobe Catalyst 11/2009

Career
PDA Media Inc Philadelphia,PA
Sr. Producer/ Strategic Development 2003-Current
New Media Content Development

Digitas Health Philadelphia,PA
SR. Manager of Interaction Design and Development 9/2008-7/2009
IA /UX Consultant and Flash Content Development
SAP/Contract Developer Tek Systems Newtown Square,PA
International New Media Development, SAP.com 11/2007 – 4/2008
Sr. Interactive Designer Developer
Expensewatch.com Philadelphia,PA
UI Engineer 6/2006-3/2007
Johnson & Johnson / McNeil Consumer & Specialty Pharmaceuticals Philadelphia Contract Developer Alliance Consulting 1/2006-6/2006

The University of the Arts Adjunct Lecturer Philadelphia, PA
Museum Exhibition, Planning and Design Fall Semester 2006
SAP/Contract Developer Tek Systems Newtown Square, PA
New Media Development Consultant, Instructional Design 11/2003 – 12/2004
SYSTEMS & COMPUTER TECHNOLOGY Malvern PA
New Media Development Consultant, Instructional Design 1/ 2001 – 2/ 2003
EDUCOM Radnor PA
Web Design 5/ 2000 – 12/ 2000
NEWS OF DELAWARE COUNTY Havertown PA
Graphic Design 2/ 1998 – 5/ 2000

BELL ATLANTIC DIRECTORY GRAPHICS Valley Forge PA
Pagination/ CD Rom Production 10/ 1997 – 2/ 1999

Unbound Media- Interactive Philadelphia PA Project Management/ Development - 5/ 1995 – 8/ 1997



High-Performance Team Leader and Product Manager with
Fortune 100/advance multimedia technology experience.

Value Proposition includes:
Visionary new media designer with global perspective and entrepreneurial drive.
Seasoned User Interface and User Experience development for online education, marketing and application development initiatives for corporate leaders (Comcast’s FEARnet, SAP, DER, Amkor) and international brands (Tylenol, Pepcid AC, Mylanta, SAP Business One and Business by Design ) utilizing a wide range of new media content creation software and prototyping skill.
Collaborated with SAP in-house design team to create the standard for animated motion graphics in the 2007 brand change international rollout to 140 instructional product demos.
Created dynamic Flash assets for the SAP Business by Design product to allow for localization efforts while enforcing Brand Specifications using XML within a Flash ActionScript 2 environment.

Proven Ability to leverage market /brand trends to develop strategic goals into actionable items

FEARNET.com Vendor Engagement Management and Online Video Syndication Network
Lead external vendor teams and partners in delivering marketing websites and online video experiences for the FEARnet original series division.
Lessons Learned from a Former Breeze Newbie Macromedia.com Created Flash, Flash Video and video assets for author Dr. Jonathan Kaye
Gravica Design- Flash Forward 2004 Technical Merit Nominee
Lead Technical Architect for the Gravica Design Promotional site.

Builds Effective partnerships with C-Level executives to identify, analyze and execute product development and direction.

Contributed to the successful completion of Second round financing by broadening focus on new revenue streams for existing product lines and third party integration.
Instrumental in the branding, planning and development processes for expensewatch.com Desktop Edition Products (satellitesm, expensewatch.com for AppExchange integration).
President Art Institute of Philadelphia Multimedia Club - Realigned organizational goals resulting in a 500% increase in membership. Established valuable key partner and sponsorships with Philadelphia Area New Media firms and organizations including The Macromedia Flash Users Group.
Member of Chubb Institute Media & Design Educational Advisory Board

Location

Philadelphia, PA

Specialties

  • Interaction Design
  • Art Direction
  • Motion Graphics

Experience

10+ years

Awards

Adobe User Group co-Manager

Affiliations

Adobe Photoshop User Group:Philadelphia, PFPUG, PANMA,