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  • Rob Podell

    Industrial Design, User Experience, Surface Modeling, Animat...

    Madison, WI

I currently work for Mercury Marine in Fond du Lac, WI, producing some of the fastest, most durable marine products in the world. Prior to working here, I spent 5 years working at bb7, a design/engineering consultancy located in Madison, WI. I’ve used the vast range of projects and clients to dramatically improve my creative skills, brand strategies, and technical knowledge. I am also responsible for working with clients to establish a Visual Brand Language (VBL). This involves a lot of research working with marketing, CEO’s, and sales to distill the core values of a company into visual aspects of my designs. This translates to an extremely effective, repeatable process that can be applied a wide variety of products. Prior to bb7, I have worked with Harley Davidson, Volvo, Briggs & Stratton, and Milwaukee Tool. Please don't hesitate to contact me with your next project, I'd love to hear from you!

Work Samples

  • Sketches & Renderings

  • Solidworks & Alias

Work History

Experience: Sr. Industrial Designer, Mercury Marine, Fond Du Lac, WI Sept 2015 - Present Freelance Industrial Designer, Gruv Design, Madison, WI June 2009 - Present Industrial Designer, bb7 / Bjorksten | bit 7, Madison, WI February 2010 - September 2015 Industrial Designer, + Design, Milwaukee, WI June 2009-October 2009 Industrial Designer, Milwaukee Electric Tool, Milwaukee, WI May 2008-June 2009 Industrial Designer, Discovery World, Milwaukee, WI January 2008-June 2008 Industrial Design Assistant, MIAD, Veteran's Hospital, August 2005-June 2008 Education: Milwaukee Institute of Art & Design, Milwaukee, WI B.F.A. in Industrial Design, May 2009 Dean's List every semester, GPA 3.87 V.P. of IDSA Student Chapter Madison Area Technical College, Madison, WI Animation Program, 2003-2004 Dean's List every semester, GPA 3.7 Skills: Traditional concept sketching and rendering; Sketchbook Pro; Adobe Photoshop, Illustrator and Indesign; Solidworks, Alias, Hypershot, Keyshot, Flash MX, Final Cut Pro, MS Office; web design; sound production; electrical & mechanical design, physical model production; and I make a mean breakfast sandwich.


  • Milwaukee Institute of Art and Design

    • Industrial Design Industrial Design
    • 2005 - 2009

    Graduated with honors, VP of IDSA Chapter



IDSA, Madison Design Alliance Leader, Contributor to Productdesignhub


Medical Design Excellence Award (2011), 2nd Place Studebaker Design Contest (2010), 3rd Place International Greener Gadgets Competition in NYC (2009), 1st place design award from Fiskars (2009), 3rd Place Core77 Powertool Design Contest(2008), 2nd Place A.O Smith Award (2008),