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  • Rob Podell

    Industrial Design, User Experience, Surface Modeling, Animat...

    Milwaukee, WI

I currently work for Mercury Marine in Fond du Lac, WI, producing some of the fastest, most durable marine products in the world. Prior to working here, I spent 5 years working at bb7, a design/engineering consultancy located in Madison, WI. I’ve used the vast range of projects and clients to dramatically improve my creative skills, brand strategies, and technical knowledge. I am also responsible for working with clients to establish a Visual Brand Language (VBL). This involves a lot of research working with marketing, CEO’s, and sales to distill the core values of a company into visual aspects of my designs. This translates to an extremely effective, repeatable process that can be applied a wide variety of products. Prior to bb7, I have worked with Harley Davidson, Volvo, Briggs & Stratton, and Milwaukee Tool. Please don't hesitate to contact me with your next project, I'd love to hear from you!

Work Samples

Work & Education History

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Specialties

Affiliations

IDSA, Madison Design Alliance Leader, Contributor to Productdesignhub

Awards

Medical Design Excellence Award (2011), 2nd Place Studebaker Design Contest (2010), 3rd Place International Greener Gadgets Competition in NYC (2009), 1st place design award from Fiskars (2009), 3rd Place Core77 Powertool Design Contest(2008), 2nd Place A.O Smith Award (2008),

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