With over 16 years of advertising/marketing experience and 3 years of agency experience I have gained a lot of insight in how best to match an idea with the perfect visual. I have worked in every aspect of the creative process. Focusing on strong, innovating and stimulating on strategy work that accurately hits any demographic target with finesse and impact. I not only have the ability to produce any visual style but also have the intuition and keen mind to link concept and design seamlessly. What I can do : Digital & traditional painting/illustration, custom hand drawn/3D/digital typography, sculpting (digital & traditional), photography, photo retouching, video editing/color grading, kinetic typography (credits, titles), music production/composition, audio recording/editing/mixing, creative writing, sequential art/story boarding, logo design, character design, Interface design, web design (html 5, CSS), web banners Software: Adobe Photoshop CS6 Extended (Advanced), Adobe InDesign CS6, Adobe Illustrator CS6, Adobe Muse, Adobe Dreamweaver CS6, Adobe Flash Professional CS6 (Basic timeline animations /web banners) Adobe Audition CS6, Adobe Premiere Pro CS6 (basic video editing), Autodesk Mudbox 2013, Bilingual: English (fluent) and Spanish (functional reading, writing, speaking)

Work Samples

  • Advertising Campaigns / Print

  • Packaging

  • Digital / Interactive

Work History

  • Founder / Senior Art Director

    • Final DNA Creative Agency
    • Jan 1996 - Present (18 years 11 months)

    Focused on delivering strong, stimulating on strategy work. Involved in every aspect of the creative very hands on conceptually and production wise. Juggling multiple projects while managing a solid team of designers on the following services but not limited to : advertising campaigns, packaging design, story boarding, illustration, video editing, electronic press kit, brand identity, cultural strategy, print & web design. Clients: Tampa Bay Buccaneers, The New Yorker, Cartoon Bank, FIERCE

  • Art Director / Interface Designer / Project Manager

    • eOpulence, LLC
    • Jan 2011 - Dec 2011 (11 months)

    Spearheaded the entire flash sale fashion eCommerce website. Hired the back-end programming team. Headed daily/weekly meetings with buyers, CEO/CFO, back end Prestashop developers. Directed photo and video shoots. Retouched photos when needed. Project managed the website and inspected inventory. Entire website was fully functional and live in 2 months’ time.

  • Art Director

    • Agent 16
    • Jan 2007 - May 2009 (2 years 4 months)

    Harnessed a brands most marketable qualities and through multiple venues (advertising campaigns, viral marketing, social media, website, apps, direct mail, events, out of home advertising etc.) tied in uniformed and cohesive strategies that were both effective and creative. Projects included: Broadcast story boarding, package design, illustration, book design, branding/marketing tactics, direct mail, video presentations/editing, photo shoots, traditional/digital painting, sound editing/mixing, events, web/interface design. Clients: Camel, Kool, Three Olives Vodka, 1800 Tequila, NYU/Poly, Virgin Mobile

  • Art Director / Director of A&R

    • Outsiders Entertainment
    • Jan 2003 - Jan 2007 (4 years)

    Directed a team of 6-8 designers in a hands-on managerial position for all marketing/promotional materials, including but not limited to: B2B, artist press kits, studio website, album cover design, advertisements, posters, stickers, as well as overseeing photo-shoots. Handled virtually every creative aspect of the record label’s public image.

  • Art Director

    • Kosher / Sephardic Yellow Pages
    • Jan 2000 - Jan 2003 (3 years)

    Designed advertisements for clients who published with Kosher Yellow Pages. Part of a design team who administered the layout and content of the publication with Quark.

Education

  • Katharine Gibbs University

    • Bachelor of Science Graphic Design
    • 2000 - 2004

    3.25 GPA

Specialties

Affiliations

IGDA international Game Developers Association

Awards

-Artwork Featured on Coroflot.com -2004 Poetry Slam Semi-Finalist -3rd grade spelling bee Champion

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